In 2007, when Jake Kloberdanz found out that a loved one had been diagnosed with cancer, he turned to his work friends for support. All recent college grads cutting their teeth in the wine industry, they revisited an audacious idea they’d discussed earlier:
Could they sell wine and donate money to worthy causes like cancer research?
“Breast cancer awareness typically lasts for a month,” says Kristen Shroyer, one of Jake’s friends. “There was no wine giving back, so we wondered how we could use what we knew to keep a cause going all year long.”
“We really had no idea what we were doing,” Brandon Hall admits, but he and the rest of the group — Jake, Tiffany, Tom, Sarah, and Kristen — weren’t about to let that stop them from launching ONEHOPE Wine, the first built-from-the-ground-up, purpose-driven wine brand.