All posts filed under: Featured

The Backyard at Longview

Published by Swati Singh

In my silent picture memories out back in the old house at Longview, a few places stand out. The window above the sink overlooking the backyard where I would see my mother watching us play. I imagine myself there now for I look like her and there is nothing to look onto, but the sun setting on a life we once knew when we were all together indefinitely. Outside, there was a hearth somebody had built out of stone and cement where my dad cooked spiced and succulent meat and fish, sometimes bread. He would let me poke open the aluminum foil to see if steam was piping, the matte smoke from his cigarette swirling and blending into the cool twilight air like a ghost hiding and hanging high. As I venture farther these characters and their habits recede into time and it is just me in timeless spaces that know me like ancestral land. I imagine thinking of these places when I am dying. I return to them now because they are where my …

Peggy

Published by Swati Singh

When I moved in with Peggy for almost a year in 2009, she was 88 years old. This past January, Peggy turned 100. I haven’t seen her since 2013 or 2014, but we’ve miraculously stayed in touch over the phone despite her hopping states and retirement communities several times. We talk once or twice a year, usually by accident. I’ll be scrolling through my phone and will stumble upon Peggy’s number. I just hit dial whenever that happens, taking it as a sign to check in. Or she’ll just randomly call. Nobody else from Plantation, Florida calls me, so I answer. Sometime’s she’ll ask, “Now who am I talking to?” Many great conversations have started that way. What I love about Peggy and her whole her generation is that they answer the call. They give human voices primacy over all other forms of communication. I talked to Peggy a few days ago and her memory is slipping. Each time we connect, I’m certain it’s going to be our last conversation. And maybe I’m right. But …

A Beautiful Harvest

Published by Swati Singh

I caught up with Louie the peach farmer last week and we talked about the troubling water situation in California. Louie also grows almonds, a mainstay in our state, but also one of our most water-consuming crops. Louie is no stranger to this reality, but it’s tough to transition away from a crop you’ve been working with your whole life. Always looking to the bright side, Louie shared some good news — he was able to buy the water allotment from one of his neighbors who doesn’t use his acreage for agriculture. With the gift of his gallons, Louie was able to have a bountiful fruit harvest. Our conversation hopped to the farm laborers who made it all happen. Louie’s operation is smaller than the farms that typically make the news. He is not the guy getting interviewed by reporters on immigration and farm labor management. Some folks on his crew have been with him for decades and Louie pays them an above market wage. According to Louie, giving people dignity is just good business. …

The Wild Alone

Published by Swati Singh

Louie Boer is a college chum of my father’s, a peach farmer, and somewhat of a mythical figure. I remember him visiting the house when I was a kid, driving down from Modesto in his ginormous truck, wearing a thick lined windbreaker and work boots. He is a big guy – towering, Dutch, and agricultural. Louie is the kind of guy you look at and think, “Your mom fed you well growing up.” As gentle as he is big, Louie is a rugged but soft-spoken intellectual. I remember sitting at the dinner table listening to him and my dad talk about the good old days, fishing up the Central Coast, reading, and just being free outdoors. They talked about life, God, and family while my mom served Louie Indian food – puffed up rotis, sautéed vegetables, and my dad’s chicken curry. About a month ago, Louie got COVID, and then a couple of weeks ago, he disappeared. My father grew desolate trying to reach him, and every day he would talk to some friend or …

Impact is the Spice of Life

Published by Swati Singh

Northeastern Afghanistan might be the last place on earth that you’d expect to find inspiration for a new social impact business – especially in the food industry. With short summers and jagged peaks that soar past 20,000 feet, the Hindu Kush mountains defy any attempts at profitable farming. But once a year, foragers head up the cliffs to gather wild mountain cumin, a favorite local spice that’s largely unknown in the rest of the world. As a young aid worker stationed in Afghanistan, Ethan Frisch surely wasn’t the first Westerner to taste the stuff, but thanks to his background as a chef in New York City, he instantly recognized that it was something special. That rare, tiny seed was the inspiration for Burlap & Barrel, a single-origin spice company that sources unique and beautiful products from smallholder farmers sustaining an ancient trade in some of the most remote parts of the world. The company aims to reduce inequality and exploitation in food systems by connecting farmers to high value markets. Ethan founded the company with Ori …

Vintners with a Vision for Impact

Published by Swati Singh

In 2007, when Jake Kloberdanz found out that a loved one had been diagnosed with cancer, he turned to his work friends for support. All recent college grads cutting their teeth in the wine industry, they revisited an audacious idea they’d discussed earlier: Could they sell wine and donate money to worthy causes like cancer research? “Breast cancer awareness typically lasts for a month,” says Kristen Shroyer, one of Jake’s friends. “There was no wine giving back, so we wondered how we could use what we knew to keep a cause going all year long.” “We really had no idea what we were doing,” Brandon Hall admits, but he and the rest of the group — Jake, Tiffany, Tom, Sarah, and Kristen — weren’t about to let that stop them from launching ONEHOPE Wine, the first built-from-the-ground-up, purpose-driven wine brand. “I was selling wine out of my car!” laughs Kristen, who’s now EVP for Partnerships. In an industry dominated by big players, the team’s naivete may have been an asset, and their common mission is certainly …